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Optimum is not always optimal

Adam Grant brings together psychologist Barry Schwartz (author of “The Paradox of Choice”) and applied mathematician Coco Krumme (author of “Optimal Illusions”) to discuss the dark side of maximizing everything.


The three discuss the unintended consequences of always aiming for the best, debate different strategies for individuals and societies to make better choices, and explore how it’s possible to pursue success without sacrificing happiness.



 

Barry Schwarz

Coco Krumme

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